Coinbase to be the official crypto platform of the NBA + WNBA
Coinbase Global, Inc. (Coinbase) and the Women’s National Basketball Association (WNBA) announced a multiyear collaboration today, with Coinbase serving as the league’s official cryptocurrency platform partner. The WNBA’s worldwide collaboration is the league’s first in the cryptocurrency area.
This first-of-its-kind collaboration will include exclusive Coinbase content, innovations, activations, and experiences to educate WNBA fans about the growing developments in the cryptoeconomy. Starting with the 2022 WNBA season, which begins in May 2022, Coinbase will have a marketing presence during nationally broadcast games.
Kate Rouch, Chief Marketing Officer of Coinbase stated:
“The freedom to participate and benefit from the things you believe in is at the heart of Coinbase’s mission. Nobody believes more than NBA and WNBA fans. We’re proud to become the Leagues’ official cryptocurrency partner”
Coinbase and the NBA also announced a multiyear collaboration, with Coinbase becoming the official cryptocurrency platform of the NBA, NBA G League, NBA 2K League, and USA Basketball. The worldwide collaboration is each organization’s first in the bitcoin platform area.
Coinbase is constructing the cryptoeconomy, which is a more equitable, accessible, efficient, and transparent financial system enabled by cryptocurrency. Coinbase was founded in 2012 with the bold notion that anybody, everywhere should be able to send and receive Bitcoin simply and securely. Today, Coinbase provides a secure and user-friendly platform for accessing the larger cryptoeconomy.
The WNBA is a daring, forward-thinking basketball league that represents women’s power. The W, which has 12 teams, is a one-of-a-kind sporting property that blends competition and entertainment with a dedication to diversity, equity, and inclusion, as well as social responsibility.