Billboard Executive Named New CEO of Ethereum NFT Collective Doodles

Former Billboard President Julian Holguin has joined Doodles as CEO, according to the NFT collective.

“Julian will work alongside the founders to extend Doodles IP across music, gaming, and entertainment, while intimately integrating culture into the product,” the official Doodles account tweeted.

That’s appropriate given Holguin’s decades-long career in the music and entertainment industries.

Holguin worked at Billboard for ten years

Holguin serving as vice president of brand partnerships, senior vice president of revenue and partnerships, and, starting in 2021, president.

Launched in October 2021 by Evan KeastScott Martin, and Jordan Castro, Doodles is a collection of 10,000 non-fungible tokens, better known as NFTs, on the Ethereum blockchain. NFTs are blockchain-based deeds to other assets, in this case, a series of animated humans, apes, living flames, cats, and skeletons. Currently, Doodles have a floor price (“buy-now” price) of 22.5 ETH (around $60,000) on OpenSea.

Holders of the NFTs can participate in coordinating the group’s treasury and can vote on future campaigns, effectively making Doodles a DAO, a non-hierarchical online community whose members use Web3 tools to organize control of the group amongst themselves. DAOs use tokens to incentivize their members and govern decision-making by the group.

“Thrilled to be joining Tulip, Poopie, and Burnt Toast @doodles,” Holguin tweeted today after the announcement, adding that he has big plans for the project: “Phase 2 starts now – get ready!”

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