LaLiga today announced a multi-year partnership with easy crypto pioneer Divi to become the official crypto wallet for the Middle East and North Africa (MENA) such as Southeast Asia and China. As the world’s first tournament dedicated to a football tournament, the deal will draw the attention of Divi’s wallet to an audience of over 1 billion people.

In keeping with shared values ​​of driving innovation and creating meaningful customer relationships through rich and engaging experiences, Divi was selected for its focus on accessibility, usability, social inclusion and education.

The regions covered by the deal are viewed by many experts as the closest crypto capitals. These are also areas where cryptocurrencies are growing among fans, according to the latest La Liga research. Data from this year shows that 1 in 10 fans in the MENA region are crypto investors and 6 in 10 crypto investors in the region are La Liga fans.

“Cryptocurrency is accepted by soccer fans and we want to win partners who show our understanding of what is important to them and who agree with our values. In that regard, Divi Labs is the obvious choice, ”said Oscar Mayo, Managing Director at LaLiga. “Like LaLiga, they are a challenger brand that innovates their niche. Like us, they strive to give their fans the best experience. But perhaps most importantly, like us, they build strong bonds with their communities and have a lasting positive impact on all they reach, ”he continued.

The partnership will push the boundaries of brand activation through a comprehensive plan of action. Areas include the creation of unique content and player-controlled experiences that help educate fans about crypto, the use of important LaLiga assets and platforms such as television, adventure events that can be addressed via electronic money.

“Our partnership with LaLiga provides us with a powerful platform to reach and attract new audiences around the world, and fulfills our mission to enable people from all walks of life to participate in the crypto economy and achieve financial freedom and inclusion Saponaro, CEO by Divi Labs. “It is very important that it also provides a launch pad to get our products into the hands of the people who need them most. The partnership will allow us to accelerate the creation of real initiatives to help some of the world’s most needy communities. ”

By removing barriers to entry, innovating new frictionless technologies, and delivering use cases to the developed and developing world, Divi Labs is on a mission to help people worldwide join the crypto economy and achieve financial freedom and inclusion. Its self-regulating mobile wallet is packed with innovative features that deliver on the company’s promise of personal control and financial sovereignty. These include Divi’s patented 1-Click on Masternode (MOCCI ™) technology and staking vault technologies that make earning and owning crypto as easy as playing on Spotify.

With the hard work done and the core technologies in place, the next step for Divi Labs is to connect with Decentralized Finance (DeFi) and work with LaLiga, Objects and their partners to shape the roadmap by identifying the features who want to please them comes next.

About LaLiga

LaLiga is a global, innovative, socially responsible organization and a leader in entertainment and relaxation. This is a private sports association made up of 20 teams from LaLiga Santander and 22 from LaLiga SmartBank, which are responsible for organizing these national professional football tournaments. In the 2018/2019 season, LaLiga reached more than 2.7 billion people worldwide. Headquartered in Madrid, Spain, it is present in 55 countries through 9 offices and 46 delegates. The association is committed to social measures through its foundation and is the world’s first professional football league with a league for sensible players, the real LaLiga Santander.

About Divi

Divi is committed to improving people’s lives by making cryptocurrencies easy and promoting their mainstream adoption.

Everything Divi does serves its vision: to provide a new paradigm for financial services, one that is truly decentralized, accessible and suitable for all.

Contact via media

Sharmee Mavadia
E-mail: [email protected] kingdom
Mobile (UK): +44 7904 732 273
https://diviproject.org/