NBA Launch a New NBAxNFT Twitter Feed and Discord Server

The NBA is going all-in on NFTs. They officially created a new Twitter feed called NBAxNFT earlier this week, with the goal of “showcasing all things intersecting basketball and Web3, including NFTs, gaming, and the metaverse.”

The NBA has also created a Discord server as part of that plan, which now has over 30,000 users. Today, it announced plans to launch Ethereum NFTs related to the current season’s playoffs, which begin tomorrow.

While Dapper Labs’ NBA Top Shot is one of the most significant NFT projects to date, helping to establish the concept of digital sports collectibles and push NFTs into the mainstream, it now appears that the professional basketball league plans to expand into other NFTs and Web3 initiatives, including Ethereum NFTs based on this season’s playoffs.

“To give you a heads up, we’re working on an NFT project to celebrate the NBA Playoffs,” the announcement says. “We’re not quite ready to announce the specifics just yet, but they’ll be announced soon.”

According to the post, the first 10,000 server members will be able to add an Ethereum wallet address to an allowlist by 5 p.m. ET on Saturday, and those who do will be “guaranteed access to mint an NFT from this project.” The NFTs will be free to mint, excluding Ethereum network gas fees.

Given that this new project is built on Ethereum, Dapper Labs and NBA Top Shot are unlikely to be directly connected. NBA Top Shot is built on Flow, Dapper’s own blockchain platform designed to handle high-volume NFT projects after seeing Ethereum’s limits with its early NFT product, CryptoKitties.

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