MARA Holdings Buys 400 BTC, Expands Crypto and AI Strategy

2 mins mins

In Brief

MARA adds 400 BTC worth $46M, raising total holdings to 53,250 BTC amid price volatility.
Company acquires 64% stake in Exaion to integrate AI and expand beyond Bitcoin mining.
Bitcoin trades at $114,813, showing short-term gains but a 7-day drop of nearly 7%.

MARA Holdings acquired 400 Bitcoin worth $46.29 million through FalconX, enhancing its cryptocurrency reserves amid rising institutional activity. The transaction was executed through MARA’s wallet “3MYao,” reflecting continued treasury growth amid ongoing price fluctuations.

Mara's (@MARA) wallet, "3MYao," bought 400 $BTC worth $46.29M from #FalconX, 2 hours ago.

Additionally, a newly created wallet, "bc1qr," received 500 $BTC worth $55.9M from #BitGo.

Addresses:

– 3MYaoC6gvhVt4oucnzwhq17tAesYh9fFgR
-… pic.twitter.com/W5UjueEs5I
— Onchain Lens (@OnchainLens) October 13, 2025

Additionally, a newly created wallet labeled “bc1qr” received 500 BTC worth $55.9 million from BitGo, signaling broader institutional transfers. While unrelated directly to MARA, the timing suggests increased large-scale Bitcoin movements by corporate entities.

MARA’s latest purchase brings its total Bitcoin holdings to 53,250 BTC, now valued at over $6 billion based on current market prices. The company remains the second-largest public holder of Bitcoin, behind only MicroStrategy.

This acquisition aligns with MARA’s strategy to build long-term reserves and strengthens its treasury despite Bitcoin’s recent market volatility. The firm continues using institutional platforms like FalconX for secure over-the-counter transactions.

Operational Growth Continues Despite Market Volatility

In August 2025, MARA mined 705 BTC, averaging 22.7 BTC per day, while Bitcoin’s price declined by 6% that month. CEO Fred Thiel noted the acquisition occurred during market weakness, emphasising a strategic approach to accumulation.

MARA’s energised hashrate increased by 1% to 59.4 EH/s as its Texas wind farm reached full operational status, supporting future mining efficiency. The company expects full deployment by Q4 2025.

AI and European Expansion Support Diversification

MARA announced a $168 million deal to acquire 64% of Exaion, a French AI and computing firm, expanding beyond mining. The firm plans to raise its stake to 75% by 2027 and integrate AI into its infrastructure.

Additionally, MARA opened its European headquarters in Paris to accelerate international growth while supporting AI-related cost reductions through Exaion’s edge computing solutions. The move marks a strategic pivot toward broader digital infrastructure.

Meanwhile, Bitcoin is currently trading at $114,813.22, reflecting a 0.28% decline in the past hour and a 3.05% rise in 24 hours. Despite short-term gains, the 7-day performance shows a 6.94% drop, indicating persistent weekly pressure.

MARA stock is up 14.84% over the past month, as its long-term strategy continues to gain investor confidence amid growing institutional crypto adoption.

DISCLAIMER: The information on this website is provided as general market commentary and does not constitute investment advice. We encourage you to do your own research before investing.