Cryptocurrency Payments Are Preferred By Non-Tech Consumers
The paper, “Shopping With Cryptocurrency: Tech-Driven Consumers Drive Market Acceptance,” outlines the key factors influencing people’s interest in digital assets and classifies them into three groups based on their level of technical proficiency: Basic-Tech, Mainstream, and Tech-Driven.
1,096 people who currently “own” or have “held” crypto assets within the last 12 months participated in the study. According to the survey, the bulk of customers (52%), who utilized cryptocurrencies for “investment motives,” are regular tech users.
People with minimal tech expertise or those who are tech-driven come in second (42.4%) and third (36.1%), respectively.
Additionally, 39% of respondents in the basic-tech category expressed a strong interest in crypto transactions, whereas tech-driven respondents make up the majority of users of digital assets who experience “fear of losing out.”
General public’s interest in using cryptocurrency to pay for products
The mainstream group was twice as interested in purchasing cryptocurrency as an investment, with just 26% favoring payments, a much wider gap than the tech-friendly group. Payments were 3% more appealing to tech-averse people than investments.
DISCLAIMER: The Information on this website is provided as general market commentary and does not constitute investment advice. We encourage you to do your own research before investing.
Join us to keep track of news: https://linktr.ee/coincu